What Is Big Commerce?

If you are someone who wants to sell online but has no idea how to start, then you need to find an ecommerce software solution that can help you go from zero to success in no time. There are numerous ecommerce software providers, but there are just a few that can absolutely guide you along the way. There is one ecommerce software provider that stands out. What is Big Commerce? It is probably one of the best solutions for your ecommerce needs, because Big Commerce will help you go from building a website, to marketing your products and services, to securing transactions, and provide you with all the must-have features for your online store. Creating an online store with this ecommerce solution provider is easy. It will only take you minutes to get started and voila, you are now ready to sell and earn online.

When you sign-up you will receive help from their support staff, teaching you how to launch, promote, and grow your store. You can choose the design of your website by selecting a template from hundreds of templates available on Big Commerce, or you can choose to customize the design to suit your taste. On your Big Commerce online store, you can sell almost anything by creating a product listing for your products or services. You can upload pictures of all the items you are selling, customers can get a good idea of how the quality of the product is by using the zoom feature. If they decide to buy the item, they can add it to their virtual shopping cart, checkout and pay using their credit card or PayPal account. Neither you nor the customer should worry about the security of transactions, because Big Commerce stores are PCI compliant. Big Commerce is proud to announce that they are listed on both VISA and MasterCard’s lists of PCI compliant providers.

Big Commerce also helps online stores increase traffic on their website. What is the use of selling online if no one knows about your store? Some merchants have this wrong perception that just because they are selling online, people will automatically know of their existence and a flock of customers will show up ready to buy. Unless you market your store and do search engine optimization, your website will not have any visitors let alone sales. So, what is big Commerce? It is your ideal ecommerce software solution provider, one that will not only build your online store, but also help you on your road to online success.

What is Big Commerce? By now you should know exactly what it is and how it can be used to create a successful online business. All you need is this ecommerce software solution to help you build, manage and market your very own online store. With a few clicks of the button, your store will be up and running in a matter of minutes. Check out MakeAnOnlineStore.com

Article Source: http://EzineArticles.com/expert/Amy_B_Xu/463364

 

E-Commerce Website Development and the Indian Service Industry

The internet as a medium has become a powerful voice in the global village and satisfies the aspirations of millions of lay individuals. Brand awareness among consumers is constantly increasing and it is important that companies connect with customers via various media to stay relevant and market their products. E-commerce has emerged as the key to business engagement and survival in a globalised world where boundaries are being re-drawn and the end user is magnified. Individual empowerment and a proportional increase in disposable income and has resulted in an e-commerce explosion. A purchaser in any part of the globe with the right purchasing capacity can command any product of his or her liking at will thanks to the internet.

E-commerce solutions are extremely advantageous for companies since a physical brick and mortar is avoided. Employee salaries, rent, electricity and other overheads are minimal thus translating into better deals for the end customer. All payment transactions are immediate and virtual offering best terms for a business in terms of cash flow and security. For consumers, the advantages are that they can get any product they desire at will irrespective of seasonal availability for a reasonable price. Travel time is eliminated and comparison shopping gets them the best deals with a few mouse clicks.

Web design and development plays a key role in determining the fate of a business in the online world since the first step in retail e-commerce is the development of a catchy website. It should have an aesthetic look and feel, easy navigational features and proper security. Further, all the products must be showcased effectively. Payment gateways must be secured against malicious attacks and servers programmed to accept heavy traffic. The aim is to master the art of delivering perfect solutions that leave a pertinent and positive impact on end users without compromising on security. A right mix of creativity, technology and strong business acumen goes into the development of successful e-commerce solutions and websites. It is thus a highly skilled and knowledge intensive process that slowly transforms rustic thoughts into world class solutions.

The Indian service industry has grown from strength to strength over the years and has built a solid reputation based on efficiency, timely delivery and cost effectiveness. It encompasses a broad gamut of operations right from software development to back office processes. Many Indian companies have specialised is in the development of e-commerce websites and solutions. They cater to clients from all corners of the globe and have developed cutting edge solutions with their mastery of various programming languages. It is thus no wonder that the services sector has clocked rapid growth over the last few years. The secret of their success has been their ability to adapt and quickly master rapidly evolving technology that is continuously changing n a daily basis.

E-Commerce is a powerful tool that can engineer an instant change to the entire business structure, merchandising, pricing, marketing, and sales process in an organisation and the Indian service industry is playing a pivotal role in ushering this transformation.

Mayuri Infomedia can help you on creating E-Commerce Web Development plan in a more professional and innovative way which will definitely stand away from your competitors, those who have similar E-Commerce websites. Check out our E-Commerce Portfolio here.

Article Source: http://EzineArticles.com/expert/Veini_Seran/1174483

 

Popular Trends in E-Commerce Websites

The number of consumers approaching the online shopping mode is on an increasing trend. e-commerce websites have done remarkably well in the recent times, to innovative unique styles of the product display, methods to improve the headcount and flexible payment options. All online companies have tried to keep pace with the changed requirements and demands by innovative techniques.

Here are some popular e-commerce website trends that demonstrate the direction of online shopping and provide an insight into the strategies adopted by businesses to navigate the unfathomable sea of web-based retail industry.

Trend # 1: Touch based interface

The smartphones and tablets have entered the market with a rage and studies reveal that around 49% of the population tends to browse e-commerce stores through mobile devices. Hence, all leading online stores have changed their website design to adapt to all possible browsers, and provide different viewing options of desktop, mobile and tablet optimized site to the customers.

The user interface is designed to allow continuous tweaks, thereby adding value to the overall buying experience for the customers. Thus, the e-commerce websites displayed a prominent trend of merger of touch-based interface with tablet commerce and M-commerce to boost turnover.

Trend # 2: Mass customization

The reach of e-commerce is not limited to a specific country. It extends to the whole world and therefore, businesses have started tapping the world market to improve their turnover. This led to a trend of customizing the websites based on the location of the customer. People can expect to find the products and services that suit local trends and currencies. The shipping cost, availability status, shipping time and payment terms vary with the whereabouts of the customer.

Apart from this, websites also try to gauge the consumer preferences and display products based on their requirements.

Trend # 3: Social media networking

The social media has made its presence felt in the retail market also. The online retail companies started-off with social media marketing investing time, effort and money in optimizing their profiles and increasing the fan base. However, many businesses found this activity to be unproductive.

This year saw a trend of integration of social media into the e-commerce websites in order to offer a new experience of social shopping. Such websites allow the users to share their favorite products quickly with the click of a button. This combination has helped the online businesses to convert their fans into loyal customers and also have a major impact on their bottom line. The social media also allows the company to have access to real-time reviews and market demands, based on the like/follow details.

Trend # 4: Use of videos

The use of videos to attract customers is among the prominent e-commerce website trends of the year. The increased internet speed has helped to incorporate more video into the websites than in the past. Savvy retailers offer videos of multiple products, so that customers can choose their preferred product. For example, a business displays a video of a model walking with a particular outfit and related accessories. A customer can choose his favorite skirt or accessory, by hovering on it and clicking. The item will be automatically added to the shopping cart.

Trend # 5: Payment friendly websites

There has been a drastic change in the mode of payments for making online purchases. Payments through debit cards and credit cards seem to be a thing of the past. There has been a drift towards the facility of mobile phone based payment interface during the year with Passbook and Google wallet leading the path. e-commerce websites include all possible payment options to bring all customers under a single umbrella.

Overview

The increasing competition and technological advancements have prompted many e-commerce websites to keep themselves ahead of others. Options of same day delivery, user-friendly interface, frequent updates on offers and other value added services are the top priority for all e-commerce companies.

Aparna is a financial analyst who likes to pen down her thoughts frequently. She has taken up freelance content writing to pursue her ardent desire to write. She has many offline clients offering freelance article and blog writing contracts and they are all extremely happy with her well-researched content and her USP of timely completion of tasks. You can also visit her blog http://expertbusybees.blogspot.in/.

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Websphere Commerce – Doing Business With More Ease

In this ever-changing era of technology and portability, no business regardless of how small or large it is, can survive without keeping their infrastructure modernized and updated. The tactics of doing business have changed with the potential emergence of internet as a global trading hub; now the e-presence of your business matters a lot and has same significance as your physical location. With the intervention of e-commerce, doing business across the globe has become quite reliable, secure and fast.

Web-sphere commerce is a complete integrated e-commerce package which allows both small and enterprise level businesses to operate their e-businesses smoothly and effectively by fulfilling all their major needs varying from marketing to sales and from order processing to customer support. The reasons for preference of web sphere commerce over other e-commerce tools are its simple interface, giving one stop solution, flexibility in customization and reliability.

With this technology the ability of doing business has enhances a lot regardless of either it’s between business to business, business to consumers or business though indirect means/partners or all these at a single time. The modernized use of technologies like Java- Java EE accompanied with some open standards like XML or web service.

Making it easier to understand a web-sphere commerce solution comprises of three main components i.e.

• A database- For data storage that can be used in near future

• An application server-

• A web server- for the interaction of electronic devices over a network/internet

As mentioned above that web sphere commerce is a highly customizable solution and every business has its own requirements to be fulfilled therefore IBM provides with an integrated development environment so that businesses can easily test their customizations which then helps them in extending/changing their:

• Business logic

• The look and feel of store/tools

• Developing new logics to meet challenging requirements of their business

Web-sphere commerce and its development environment can be categorized into three editions respectively, each having its own set of functionalities and operations which can

• Express

• Professional

• Enterprise or business edition

• Developer Express,

• Developer Professional

• Developer Enterprise

There are various versions of web sphere commerce each having its own compatibilities with databases, operating systems etc. Moreover with the recent advancements in technology IBM has launched different versions in the recent past each having some new and unique features and functionalities as compare to the last previous model available, which makes the business more easy for the organizations.

Article Source: http://EzineArticles.com/expert/Mubeen_Yaqoob/1372962

 

Using Affiliate Marketing Model In Mobile Commerce

Mobile commerce has now really established itself in the online shopping industry and proved itself as a really profitable model for merchants, so how can affiliate marketing techniques to be applied to it? The answer is not simple and there are many moving pieces to this challenge. It is the time, for publishers and advertisers to work together in order to make mobile commerce more successful and trustworthy, While it is still in its beginning stage.

When it comes to mobile commerce and the affiliate marketing channel, these are the five areas that can’t be neglected

1. Tracking: The base of any affiliate marketing program is tracking. However, suppliers cannot assume, that tracking status provided by the affiliate network will automatically function on a mobile website. It may need a separate installation of tracking code and could need technical resources.

Therefore, they need to create the affiliate channel part of the overall launch plan of any mobile commerce initiative. The best argument for showing priority for the affiliate channel is that marketers will target traffic to you once your mobile-optimized website is in place.

2. Know Your Consumers: Many shoppers are getting more comfortable buying from a variety of categories and cellular phone gadgets. Additionally, the path to purchase has never been more non-linear.

Understanding what your customers are purchased for and from what device will inform your marketing strategy. More specifically, it can help close the sale and generate brand reconsideration. The key to increasing your conversion rate is in knowing when to push offers to certain publishers who are optimized for certain gadgets.

3. New Partnerships: The ongoing innovation is the one reason that affiliate marketing can be so attractive to retailers. Many publishers these days are already testing mobile commerce applications, websites and techniques.

Retailers do need is a website that is optimized for mobile devices, they don’t have to recreate the wheel. Any merchant these days with a mobile friendly website that provides an excellent customer experience and a good conversion rate will find lots of new publishers that are looking for partners.

Most significantly, when it comes to mobile commerce, publishers are excellent source of information. They will gladly tell the merchant what they need to do to be effective in mobile, because they want to earn.

4. Point-to-Point Shopping Experience: Point-to-point shopping experience is what a successful affiliate marketing strategy for mobile commerce take into action. Mobile optimized advertiser’s website needs a publisher’s website or application designed for mobile commerce.

The customer will leave the merchant’s site with disappointment if he lands on a desktop site after having a great experience on the publisher’s site, then no one makes any money.

Smart publishers will analyze point-to-point user experience from multiple gadgets to ensure that the customer can check out. Advertisers that get this right these days will endear themselves to mobile focused marketers and can turn that into a competitive advantage.

5. Information Feed and Mobile Commerce: Advertisers should talk to their publishers about what they need in an information feed enhanced for mobile commerce.

Information feeds are increasingly important and the requirements for mobile websites and applications are different. Allow your publisher to customize your feeds for their needs and make it sure you have all the necessary areas to generate conversions.

It’s clear that when marketers and technologists discover new ways to create the most of this mobile commerce, more business possibilities will present themselves.

However, advertisers that wait too long to institution an affiliate marketing strategy for mobile commerce might be at a disadvantage, given the speed at which this market is changing and as the Easter holiday shopping season is around the corner.

Affiliate marketing is the most effective way of online income these days. For tips and advice to learn more about effective affiliate marketing management.

Article Source: http://EzineArticles.com/expert/Manish_Kumar_Dhane/1364032